In 2025, HULANE officially unveiled its Brand 2.0 initiative, marking the start of a new phase that integrates a renewed corporate identity, upgraded global capacity deployment, and enhanced international market communication. This milestone marks the brand’s transformation entering a phase of comprehensive execution.
Since initiating its brand revitalization project in 2022, HULANE has spent nearly three years conducting systematic reviews and integration efforts. By 2025, the company has gradually completed a structured upgrade of its brand identity, manufacturing capabilities, and external communication framework, responding to the automotive industry’s structural shift toward new energy and intelligent technologies.
Brand 2.0 is not merely a visual refresh, but a holistic transformation encompassing corporate culture, operational logic, and market communication.
HULANE continues to uphold six core values—Honesty, Unity, Longevity, Agility, Novelty, and Excellence—as the shared foundation guiding both its brand and operations.
Building on this foundation, HULANE defines its future development direction through four brand commitments: Technology Driven, Speedy Services, Strong Connections, and Sustainable Performance.
In terms of manufacturing and operational layout, HULANE is simultaneously advancing multiple capacity expansion and upgrade initiatives. Through regionalized manufacturing and systematic investment, the company is reinforcing its global supply capability and delivery stability.
Indonesia Plant｜Expanding Regional Capacity Support
The new Indonesia plant was completed at the end of 2024 and officially commenced operations in 2025, becoming a key capacity support hub within the group. The commissioning of this facility further enhances HULANE’s manufacturing flexibility and supply responsiveness in Southeast Asia, supporting diversified production needs for global customers.
Nanjing Facility｜Smart Manufacturing and Quality Upgrade
The newly commissioned SMT workshop at the Nanjing facility meets ISO Class 7 (Class 10,000) cleanroom standards and is equipped with an MES smart manufacturing system. This upgrade effectively improves process efficiency, quality stability, and production visibility, providing a more reliable manufacturing foundation for high-quality automotive products.
Dongguan New Plant｜Integrated R&D and Manufacturing Layout
Construction of the new Dongguan plant officially commenced in 2025 and is scheduled for completion by the end of 2026. Upon completion, the facility will serve as a key base integrating R&D and manufacturing functions, further enhancing overall efficiency in product development and mass production support.
These capacity investments are not solely focused on scale expansion, but also serve as a critical foundation for ensuring quality stability, delivery reliability, and brand trust, providing solid support for the global development of Brand 2.0.
In 2025, HULANE formally presented Brand 2.0 and its new Corporate Identity System to the global market through major international exhibitions, strengthening communication and engagement with customers and industry partners worldwide.
electronica China (Munich Shanghai Electronics Fair)｜Showcasing Brand Upgrade and Technical Strength
HULANE debuted its new brand identity at electronica China, demonstrating its upgraded brand positioning and manufacturing capabilities through booth design, product displays, and technical presentations, further enhancing market recognition.
TAIPEI AMPA｜Official External Launch of Brand 2.0
At TAIPEI AMPA, HULANE officially hosted its brand launch event, fully unveiling the core philosophy of Brand 2.0 and the new Corporate Identity System, symbolizing the comprehensive external implementation of its brand transformation.
Through on-site demonstrations and direct interaction, HULANE clearly communicated its brand vision, R&D capabilities, and sustainability direction to global customers and partners.
Through both electronica China and TAIPEI AMPA, HULANE consistently conveyed the direction of Brand 2.0 across different markets using a unified brand identity and messaging. Face-to-face engagement at physical exhibitions further strengthened connections with global customers and industry partners, transforming brand upgrades from visual updates into tangible and perceptible market communication.
EICMA 2025｜Deepening European Market Engagement and Expanding Global Perspective
In 2025, HULANE also extended its brand presence to one of the most influential international exhibition in the two-wheel industry—the EICMA International Motorcycle Show in Milan. EICMA brings together key players across the global two-wheel and power systems industries and serves as a vital platform for observing technology trends and market development.
Through engagement at the exhibition, HULANE closely examined the development of electrification, modularization, and high-integration connection technologies in two-wheel applications, while reassessing its technical positioning and development pace within the connector solutions market.
Within the framework of Brand 2.0, HULANE leveraged EICMA to strengthen in-person engagement with the European market. By showcasing its two-wheel connector solutions, the company conducted direct dialogue with global industry partners, further deepening local connections and technical collaboration.
In addition to international exhibitions, HULANE hosted the 3rd Automotive Connector Solution Technical Exchange Forum in Nanjing in 2025, bringing together OEMs and industry partners for in-depth discussions on application requirements driven by new energy and intelligent trends.
Through physical demonstrations and face-to-face discussions, HULANE gained deeper insights into customer needs and challenges in product applications and industry transformation. These exchanges helped strengthen technical alignment and collaboration direction, further reinforcing partnerships and promoting technical co-creation and application advancement.
For HULANE, “growing together with customers” is not a slogan, but a partnership built through long-term collaboration, technical exchange, and continuous improvement.
Amid ongoing industry transformation, HULANE will continue to use its four brand commitments as guiding principles, combining innovation, agility, and sustainable actions to steadily advance corporate growth.
Going forward, HULANE will respond to the automotive industry’s demands for quality, performance, and delivery through higher technical thresholds and more efficient manufacturing capabilities. At the same time, the company will continue to deepen its global footprint and ESG initiatives, fulfilling its responsibilities to society and the environment.
In a rapidly changing industrial landscape, HULANE will maintain organizational flexibility and cross-domain connectivity while continuously strengthening its technical and management capabilities, laying a solid foundation for long-term brand development.
(May 21–24, 2026｜Ho Chi Minh City, Vietnam｜Saigon Exhibition & Convention Center)
(July 1–3, 2026｜Shanghai, China｜Shanghai New International Expo Centre)
(October 27–29, 2026｜Wolfsburg, Germany｜Allerpark)
Through these professional platforms, HULANE will continue to enhance brand visibility, deepen technical exchanges with global customers, and respond through concrete actions to the automotive industry’s expectations for innovation, quality, and sustainability.
Details regarding HULANE’s 2026 exhibition plans and latest brand updates will be announced on the official website in due course.
Bound for Excellence｜Strong Connections.
