HULANE Precision officially unveiled Brand 2.0 at the 2025 Taipei AMPA (Taipei International Auto Parts & Accessories Show), introducing its new Corporate Identity System (CIS) and marking a new milestone in the company’s brand development.
During the launch event, HULANE premiered its brand renewal concept video, using dynamic visual storytelling to illustrate the transformation from Brand 1.0 to Brand 2.0. The presentation systematically showcased the company’s comprehensive upgrades in brand positioning, technological capabilities, and sustainability strategy.
Brand 2.0 represents a major milestone in HULANE’s brand transformation journey, which began in 2022. After nearly three years of research, assessment, and structural development, HULANE redefined its core brand values to respond to global market changes and industrial transformation trends. The result is a more distinctive brand system aligned with the company’s long-term vision, laying a solid foundation for the next phase of growth.
HULANE noted that amid a rapidly evolving industrial environment, the “Plus One Spirit” continues to serve as a key internal driving force behind the company’s growth and transformation. By continuously enhancing its R&D, manufacturing, and management capabilities, HULANE translates every innovation, improvement, and strategic advancement into concrete actions.
As part of the Brand 2.0 initiative, HULANE also clearly defined the core values shared across its brand and operations. The company upholds six core values—Honesty, Unity, Longevity, Agility, Novelty, and Excellence—as the common foundation guiding brand development, organizational operations, and cross-functional collaboration, ensuring consistent decision-making and execution throughout its growth.
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Building on this foundation, HULANE further outlined four brand commitments—Technology Driven, Speedy Services, Strong Connections, and Sustainable Performance—to clearly define its future development direction. These commitments serve as key references for brand communication, product strategy, and operational decision-making.
The new brand video centers on the theme of “Sustainable Advancement,” highlighting HULANE’s continued investment in technological innovation, smart manufacturing, quality management, and global market expansion. These core values permeate all business operations and strategic decisions, forming the cornerstone of Brand 2.0.
HULANE emphasized that brand transformation goes beyond a visual refresh; it represents a critical starting point for the company’s next stage of growth. Moving forward, HULANE will continue to be guided by the Plus One Spirit, leveraging its R&D strengths, manufacturing upgrades, and global footprint to steadily advance its brand vision—“Bound for Excellence.”
